What Is LEGO?
What Is LEGO?
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Find out how these fun, stackable blocks became the most popular toys in the world.
The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name–which comes from the Danish phrase meaning to always “play wellâ€â€“encouraging children to use their imagination and build whatever they can dream up.
In this book, author Jim O’Connor describes how a simple concept–small plastic bricks that snap together–morphed into a cultural phenomenon.
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The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name–which comes from the Danish phrase meaning to always “play wellâ€â€“encouraging children to use their imagination and build whatever they can dream up.
In this book, author Jim O’Connor describes how a simple concept–small plastic bricks that snap together–morphed into a cultural phenomenon.